Great read for anyone interested in email marketing, January 22, 2009
Chris C ( Austin , TX )
This book is very easy to read without too much unexplained industry jargon to make your eyes glaze over. It's informative and chalk full of useful data. However, it's not a tome full of pages of fluff - just the facts and extracted data to get a good intro to the business or a primer for a veteran.
Quick, Easy and On Target!!! - Great Read.., October 16, 2008
Jeff L ( USA )
If you are looking for the "success guide" in email marketing this book covers it all. From Spam Compliance to ROI the Truths, all are highly relevant and easy to follow.
Part of Pearson's Financial Times Press's (FT Press) successful "Truth About" series, the book is designed to appeal to seasoned email marketing professionals, novice small business owners, and others looking to utilize email marketing. Read More »
About the Author
Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an award-winning email marketing services firm specializing in the strategic optimization of email marketing programs. Jenkins is regarded as one of the leading experts in the email marketing industry and has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like ACS, BellSouth, California Casualty, CoreNet Global, Lowe's, Sports Illustrated and Ted's Montana Grill, as well as leading advertising and marketing firms. Read More »
