Jupiter Research expects email marketing expenditures to hit $1.1 billion by 2010, and the Direct Marketing Association says that the industry is growing at eight to ten percent annually. The Truth About Email Marketing, to be published in August 2008 by FT Press, focuses on the rise of this phenomenon, and explores how companies can benefit from it.

Simms Jenkins, Founder and CEO of industry leading email marketing company BrightWave Marketing, will focus on email marketing best practices, optimizing performance, privacy and SPAM, and why using email works. Part of FT Press's successful "Truth About" series, the book is designed to appeal to seasoned email marketing professionals, novice small business owners, and others looking to utilize email marketing. Read More »

About the Author

Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an award-winning email marketing services firm specializing in the strategic optimization of email marketing programs. Jenkins is regarded as one of the leading experts in the email marketing industry and has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like ACS, BellSouth, California Casualty, CoreNet Global, Lowe's, Sports Illustrated and Ted's Montana Grill, as well as leading advertising and marketing firms. Read More »